The new Google Analytics

Universal Analytics will soon sunset

On July 1, 2023, standard Universal Analytics properties will stop processing new hits.

Your website operates a Universal Analytics property, and you must migrate. We urge you to prepare for the future by undertaking your move to Google Analytics 4, Googles next-generation measurement solution.

With its flexible event-based data model, Google Analytics 4 allows you to see unified user journeys across your website and apps. It uses Google’s machine learning to bridge gaps in your data with modelled insights and predictive capabilities that you can use to get better results and grow your business. And it’s built to keep up with a changing ecosystem because it does not rely exclusively on cookies, so you can learn about your customers even with gaps in your data.

Now’s the time to ensure your Google Analytics 4 setup is complete so you can preserve your measurement. Make the move to Google Analytics 4 as soon as possible to build up the necessary historical data before Universal Analytics stops processing new hits.

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