Results - Novotel Brisbane South Bank

Revenue & Occupancy Recovery

With both international and state borders closed due to COVID-19, Novotel Brisbane South Bank deployed HyperZone® with the objective of driving more direct reservations from local customers.

About

When looking for Brisbane accommodation, the striking new Novotel Brisbane South Bank is perfectly placed close to the Brisbane river to make your Brisbane stay memorable, whether doing business or taking a breather. The property features 238 rooms, a conference centre, restaurant and bar.

Problem

COVID-19 had reduced the occupancy of Novotel Brisbane South Bank to mostly single digits – like the entire accommodation industry. To make matters worse, this particular property was very much targeted to the corporate traveller, so the effect of COVID-19 has taken an even stronger toll on occupancy.

Solution

Demand, especially locally, had really rebounded. Although down on previous years, staycations and leisure travel in Queensland was back, all driven by local Queensland residents. HyperZone® was deployed for the month of December 2020, focusing on the leisure traveller and people within a 150km radius of the property.

Results

December 2020 vs November 2020 (MoM)

Bookings
+209.00%
Rooms
+207.00%
Revenue
+229.00%

December 2020 vs December 2019 (YoY)

Bookings
+5.50%
Rooms
+8.40%
Revenue
+21.30%
Source: Direct WEB Lever Reports