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From AI search optimisation to local marketing wins, our blog brings you fresh perspectives, proven tactics, and inspiring stories from across the entire tourism and hospitality industry.

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SOS Briefing August 2026: The Zero-Click Tipping Point & The Channel Shift to AI
August 25, 2026
HyperHotels
SOS Briefing August 2026: The Zero-Click Tipping Point & The Channel Shift to AI
Transforming Novotel Melbourne Central
How to Prove AI Search Actually Works for Your Hotel
August 19, 2026
HyperHotels
How to Prove AI Search Actually Works for Your Hotel
Transforming Novotel Surfers Paradise
New Zealand Has Stopped Talking About Recovery. Here Is What It Is Talking About Instead. AHICE Aotearoa 2026.
August 17, 2026
HyperHotels
New Zealand Has Stopped Talking About Recovery. Here Is What It Is Talking About Instead. AHICE Aotearoa 2026.
Transforming Novotel Sydney City Centre
Preparing for Head Office Review: How to Support Digital Marketing Budget Lines with Commercial Evidence
August 10, 2026
HyperHotels
Preparing for Head Office Review: How to Support Digital Marketing Budget Lines with Commercial Evidence
Transforming Novotel Sydney City Centre
Building the First Hotel Budget Draft: How to Turn Digital Marketing Ideas into Defensible Line Items
August 3, 2026
HyperHotels
Building the First Hotel Budget Draft: How to Turn Digital Marketing Ideas into Defensible Line Items
Transforming Novotel Sydney Darling Harbour
SOS Briefing July 2026: The Shift from Conversational Answers to Agentic Action, and why Legacy Hotel Booking Engines are Failing Autonomous AI Recommendations.
July 28, 2026
HyperHotels
SOS Briefing July 2026: The Shift from Conversational Answers to Agentic Action, and why Legacy Hotel Booking Engines are Failing Autonomous AI Recommendations.
Director at OmniHyper 8 MIN READ Following up on our June briefing regarding th...
When the Budget Guidelines Arrive: How Hotel Teams Should Review Their Marketing Levers Before Building the Budget
July 20, 2026
HyperHotels
When the Budget Guidelines Arrive: How Hotel Teams Should Review Their Marketing Levers Before Building the Budget
Transforming Mercure Sydney Parramatta
The Hotel Budget Approval Guide: How to Prepare Digital Marketing Line Items Before the Review Cycle Begins
July 13, 2026
HyperHotels
The Hotel Budget Approval Guide: How to Prepare Digital Marketing Line Items Before the Review Cycle Begins
 12 MIN READ Every year, hotel teams go through one of the most important comme...
Winter Is Here for Hotel Restaurants and Bars: How to Keep the Bookings Coming When Demand Slows
July 6, 2026
HyperHotels
Winter Is Here for Hotel Restaurants and Bars: How to Keep the Bookings Coming When Demand Slows
 9 MIN READ Winter brings predictable pressure to hotel restaurants and bars. T...
SOS Briefing June 2026: The Citation Monopoly and the Mid-Year Yield Crisis
June 30, 2026
HyperHotels
SOS Briefing June 2026: The Citation Monopoly and the Mid-Year Yield Crisis
 8 MIN READ Industry Alert: The permanent flattening of organic click-through r...
HITEC 2026: What I Saw, What I Learned, and What It Means for Your Hotel
June 22, 2026
HyperHotels
HITEC 2026: What I Saw, What I Learned, and What It Means for Your Hotel
 11 MIN READ I did not know what to expect walking into HITEC 2026 in San Anton...
What Happened When I Talked to Victoria’s Hotel GMs About AI Search
June 14, 2026
HyperHotels
What Happened When I Talked to Victoria’s Hotel GMs About AI Search
 10 MIN READ I was in Melbourne yesterday, presenting to a group of Victorian h...
The Battlefield Has Moved. Most Hotel Leaders Don’t Know It Yet.
June 8, 2026
HyperHotels
The Battlefield Has Moved. Most Hotel Leaders Don’t Know It Yet.
How to Choose an AI Search Provider for Your Hotel:
How to Choose an AI Search Provider for Your Hotel: A Practical Guide for GMs, DOSMs and Commercial Directors
May 29, 2026
HyperHotels
How to Choose an AI Search Provider for Your Hotel: A Practical Guide for GMs, DOSMs and Commercial Directors
How to Choose an AI Search Provider for Your Hotel:
SOS Briefing May 2026: The “Dark AI” Gap and the Broken GA4 Reporting
May 22, 2026
HyperHotels
SOS Briefing May 2026: The “Dark AI” Gap and the Broken GA4 Reporting
SOS Briefing: May 2026 The “Dark AI” Gap and the Broken GA4 Reportin...
New Zealand’s Gift Voucher Expiry Laws Are Changing
February 9, 2026
HyperGift
New Zealand’s Gift Voucher Expiry Laws Are Changing
From March 2026, New Zealand will introduce new legislation that directly impact...
The Quiet Power of Hospitality Redemption Data
December 16, 2025
HyperGift
The Quiet Power of Hospitality Redemption Data
If you want to understand what guests really value, don’t look at what they buy....
Our Holiday Schedule & How We’re Supporting You
December 9, 2025
OmniHyper
Our Holiday Schedule & How We’re Supporting You
As we head into the festive season, our team is taking a short break to recharge...
Our Holiday Schedule & How We’re Supporting You
December 8, 2025
HyperGift
Our Holiday Schedule & How We’re Supporting You
As we head into the festive season, our team is taking a short break to recharge...
The Upsell Framework Every Hotel, Spa & Restaurant Should Use
December 1, 2025
HyperGift
The Upsell Framework Every Hotel, Spa & Restaurant Should Use
In hospitality, upselling often gets treated like a dirty word. People imagine a...
Where Did My Customers Go? The Future of Search and How to Win in the Age of AI Search
November 27, 2025
OmniHyper
Where Did My Customers Go? The Future of Search and How to Win in the Age of AI Search
In 2025, over 60% of searches end with zero clicks. Google’s AI Overviews, AI Mo...
Introducing Our New Support System
November 27, 2025
OmniHyper
Introducing Our New Support System
We’re thrilled to introduce our new support system, designed to provide you with...
Why Fraud-Free Voucher Systems Aren’t Optional Anymore, They’re Essential
November 24, 2025
HyperGift
Why Fraud-Free Voucher Systems Aren’t Optional Anymore, They’re Essential
Fraud in hospitality doesn’t announce itself. It doesn’t walk through the door w...
Use Vouchers to Monetise Quiet Hours
November 17, 2025
HyperGift
Use Vouchers to Monetise Quiet Hours
Your chefs are prepped, your spa therapists are ready, and your bar staff are po...
How The Anchorage Port Stephens Turns Gift Vouchers Into a Christmas Powerhouse
November 10, 2025
HyperGift
How The Anchorage Port Stephens Turns Gift Vouchers Into a Christmas Powerhouse
When most people are winding down for the year, The Anchorage Port Stephens Hote...
Gifting Meets Influencer Culture: How Venues Can Monetise Shareable Moments
October 27, 2025
HyperGift
Gifting Meets Influencer Culture: How Venues Can Monetise Shareable Moments
In 2025, gifting isn’t just an act of generosity, it’s a form of content. The mo...
The 3 Types of Gift Buyers
October 21, 2025
HyperGift
The 3 Types of Gift Buyers
Behind every gift voucher purchase is a story. Sometimes it’s a last-minute pani...
Thriving on Brand.com: How Hotels Can Grow Gift Voucher Sales Without Microsites
October 13, 2025
HyperGift
Thriving on Brand.com: How Hotels Can Grow Gift Voucher Sales Without Microsites
For years, hotels relied on microsites to do what the main brand.com website cou...
Paper vs Digital Gift Vouchers: Why the Future is Choice
October 6, 2025
HyperGift
Paper vs Digital Gift Vouchers: Why the Future is Choice
Walk into any café, hotel, or spa today, and you’ll notice a familiar sight: dig...
The Silent Loyalty Driver: Gift Vouchers as Guest Acquisition Tools
September 29, 2025
HyperGift
The Silent Loyalty Driver: Gift Vouchers as Guest Acquisition Tools
When hotels think about loyalty, they often jump straight to membership tiers, d...

Webinars to watch.
Live or on demand.

Stay ahead with our expert-led sessions. Join us live for upcoming events or watch past sessions at your convenience. Each webinar is built to give you clear, actionable strategies that drive measurable growth.

October 10, 2025
Secrets Revealed: How Top Hotels Sell More Gifts
Join Jenna Burnes of Lala & Co., the creative mind behind high-performing hotel gifting campaigns that have generated hundreds of thousands in rev...
July 15, 2025
Where Did My Bookings Go? The Future of Hotel Search and How to Win in the Age of AI Search
In 2025, over 60% of searches end with zero clicks. Google’s AI Overviews, AI Mode and tools like ChatGPT are changing how your guests find hotels and...
May 28, 2025
From Search to Seat: How to Drive Direct F&B Conversions in Your Local Market

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