
From keywords to conversations.
AI search changes everything. Instead of typing “doctors [location]” into Google, people ask AI LLMs, “Who are the best doctors in [location]?” AI doesn’t just search—it answers, and those answers are conversational. To succeed, your business must shift from targeting keywords to mastering the art of engaging, conversational content that AI LLM’s prioritise.
AEO, the evolution of SEO.
If SEO is about optimising for search engines; AEO—Answer Engine Optimisation— is about guiding AI. With AEO, we coach AI tools like ChatGPT and Gemini to prioritise your business when your audience asks conversational queries, such as “What’s the best café for vegetarians in [location]?” By shaping AI’s responses, your business becomes the preferred choice, standing out before competitors are even considered.


Google’s AI Evolution.
Google’s AI Overview (previously SGE – Search Generative Experience) integrates AI-driven answers directly into traditional search results. While organic SEO, paid ads, and map listings remain crucial, Google’s AI Overview adds a new layer—AI-generated responses. By influencing what Google AI Overview displays, AI Source ensures your business becomes the top recommendation when your audience ask questions, keeping you ahead in the AI-powered search landscape.
Our proven process for AI search success.
Know Your Audience and What AI Thinks of Them
AI Source analyses your audiences’ behaviours, and the way AI interprets them. By combining demand trends, purchase intent, and competitive insights with an AI Readiness Audit, AI Source reveals how your brand and competitors appear in generative AI and semantic search.
Map Conversations & Create Strategic Content
AI Source uncovers the questions your audience asks AI and aligns them with high-value keywords. Then we build a strategic Q&A matrix—ensuring your site delivers clear, optimised answers AI systems can extract, rank, and display in voice, chatbot, and search results.
Structure Your Website for AI Success
We audit your website and implement advanced structured data like FAQs, services, and how-to markups. This makes your content machine-readable and AI-friendly, increasing your chance of appearing in AI Overviews, rich results, and answer-based search experiences.
Teach AI to Showcase You
We guide AI to understand your brand’s entities—who you are, what you offer, and when you’re relevant. Through content optimisation and digital identity refinement, we train AI to consistently present your business across search, voice, and generative platforms.
Measure, Learn, and Refine
Using insights, we track your brand’s presence in AI-generated content. We monitor visibility, performance, and mentions—then refine your content to match evolving AI behaviour, ensuring ongoing optimisation and stronger revenue over time.
Maximise your business’s revenue with GEO search.
Tour & Activity Operators
When travellers ask, “What are the best things to do in [location]?” AI search connects them with your tours, classes, and experiences. By guiding AI to feature your offerings, we boost visibility and drive more bookings from high-intent explorers.

Restaurants & Bars
When locals search, “Where should I eat tonight in [location]?” or “What’s the best cocktail bar nearby that has live music?” AI search ensures your venue ranks first. By aligning with trending dining queries, we position your business as the top choice for food and drink experiences.

Construction
When homeowners ask, “Who builds the best custom homes in [location]?” AI search connects them with your services. By training AI to spotlight your projects, we increase visibility and drive more leads for renovations, builds, and commercial construction.

Dentists
There are conversations in AI happening right now, with questions being asked such as, “What’s the best dentist in [location]?” By guiding AI tools, we ensure your clinic is the first response, increasing appointment bookings and reducing reliance on paid ads—all while keeping your practice top of mind for local patients alike.

Plumbers
When residents ask, “Who are the best plumbers in [location]?” AI search makes sure your services stand out. By leveraging trends and high-intent queries, we position your business as the go-to solution for locals seeking reliable plumbing help.

Global reach, local precision.
AI search connects you with audiences worldwide, from international travellers to locals searching “near me.” With Answer Engine Optimisation (AEO), we target every level—global, national, state/regional, city/town-specific and “near me”—to ensure your hotel stands out in conversations happening everywhere, no matter where your ideal audience is searching from.

Ai Source
Ready to lead in the AI search era?
AI search isn’t the future, it’s already here. The brands showing up in AI-generated answers are the ones winning attention, clicks, and revenue. Don’t let your business get left behind.
Book your AEO Visibility Audit today.
Discover how your brand shows up in ChatGPT, Google AI Overview, and more and uncover immediate opportunities to outrank your competitors in the new search landscape.