Where Did My Customers Go? The Future of Search and How to Win in the Age of AI Search

In 2025, over 60% of searches end with zero clicks. Google’s AI Overviews, AI Mode and tools like ChatGPT are changing how customers discover businesses and whether they ever see your brand.

AI Search is Here and It’s Changing Everything.

In 2025, over 60% of searches end with zero clicks. Google’s AI Overviews, AI Mode and tools like ChatGPT are changing how customers discover businesses and whether they ever see your brand.

In this client-first, insight-led 50min session, we’ll unpack what this shift means for your business, why traditional SEO is no longer enough, and how to turn AI-driven discovery into new leads, enquiries, and sales.

Join Michael MacDonald and Nick Hollows for a relaxed, behind-the-scenes walkthrough of AI Source, our newest product designed to make your business the answer across AI platforms like Google, ChatGPT, Copilot and more.

This isn’t another SEO add-on, it’s a new era. Early adopters are already winning.

Don’t miss the chance to lead, not lag.

Inside the Session:

Welcome & Today’s Big Shift
How AI search is reshaping how customers research, compare, and choose businesses and what most companies are missing.

The Evolution of Search
From keywords to prompts. From rankings to recommendations. What Google AI Overviews, Google AI Mode, ChatGPT, and voice assistants mean for your visibility.

Introducing AI Source
How it works, what it does, and why it’s different from SEO and Local SEO.

Results from the Frontline
Early case studies and performance indicators from real businesses already using AI Source.

How to Get Started
Next steps, onboarding, and early adopter advantages.

Q&A
Bring your questions, we’ll clarify, simplify, and bring insights.

Select the Session Built for Your Business:
Construction, Healthcare, Restaurants & Bars, Retail, Professional Services, Tour & Activity Operators

Thursday,
11 September 2025
1 PM AEST

Register