Results - Crust Pizza

A Crust Above Marketing Moment

HyperZone® was proposed to Crust franchisees with the goal of increasing direct orders and reducing third party commissions.

About

Crust Pizza makes everyday moments more delightful. When this happens, they call it A Crust Above Moment.A Crust Above Moment is opening the box and seeing the pizza for the first time. Or taking that very first bite. It’s relaxing on the couch at the end of the week with pizza, a bottle of wine and your main squeeze. Crust Pizza makes any moment A Crust Above the ordinary.Crust Pizza is Australia's leading pizza maker, and their mission is to make pizza to feed all of your senses.

Problem

The main problem facing franchisees was the revenue shift occurring with the ever-increasing number of orders being made through third parties, such as Uber Eats. The commissions gradually eat away at the bottom line, and the third party retains ownership of the customer.

Solution

HyperZone® was proposed as the ultimate solution to create a revenue shift, by increasing direct orders and reducing third party orders.The focus with HyperZone® was within a 5-10km distance of each store, being careful to ensure there were no overlaps in franchisee boundaries.As HyperZone® promotes a specific location, third parties would not be able to compete.

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Source: Google My Business Date range: December 2020 HyperZone® Reports for locations showcased